I founded Pembroke in 1993, after working for several of the larger life offices and two local Financial Advisory practices. I wanted to be able to provide exceptional financial advice to clients and have the ability to take the long-term view and treat all clients, no matter how much they had, with equal care. Over twenty-five years I grew the business organically from a one-man band to 10 Independent Financial Advisers with the associated support team. In 2018 we started exploring options, as we knew we needed a partner to help us unlock the next phase of growth.

After meeting a number of potential partners, in 2019 we partnered with Cow Corner. We were confident they would continue to put the client at the heart of the business, and that they understood the sector and how to continue the growth trajectory. Partnering with Cow Corner has enabled me to slowly step away from the business and I officially retired on my 65th birthday in April 2023, after four years working with Cow Corner. I continue to be a shareholder in the business and enjoy catching up on the businesses progress with the Pembroke and Cow Corner teams.